Social Media Brand Management – Getting Beyond The Buzz And Into Reality
Presented by Robert Rose
Using social media and content to help drive real brand success for a business is more than just blogging occasionally, setting up a Twitter account and monitoring your Facebook fan page.
And how do you balance different social media strategies for different types of brands? Much has been made about being open, transparent, and constantly conversing with your customers. But how about a brand that’s purposely built to be mysterious, or just a bit beyond reach.
In this 60 minute workshop we look at the social media strategy from three different brand perspectives. We’ll look at how a country music superstar, a non-profit for education and a B2B technology company all deploy different social media and content strategies.
How do their social media strategies differ? How are they the same? What does success look like?
