Audit, Plan, Build, Grow: A Methodology for Content Strategy
Presented by Jeff MacIntyre
It's 2010 and smart folks get it: the case for content strategy has been made. "Kill the 'content phase,'" Margot Bloomstein tells us, "and help the web grow up!" But the question of approach, of *how* to do content strategy, remains fuzzy. Where does a content strategy begin and end? What's optional and what's required? Is there such a thing as everyday content strategy?
Drawing on experience honed as a content strategist at several leading design agencies, join Jeff MacIntyre as he shares the evolving project methodology of Predicate, his content and editorial strategy consultancy. This session is recommended for all content strategy converts--practitioners, management and consultants alike--looking for a fresh, comprehensive approach to execution.
