Get Ready for Socially-Enabled Everything
Presented by Scott Abel
Hundreds of millions of people around the globe use social networks to share content with one another in ways never before thought possible. Social networking communities like Facebook and Linkedin, social media services like YouTube, SlideShare and Scribd, as well as micro-messaging services like Twitter, are powering this digital revolution. The socially-connected consumer is making friends, finding jobs, developing fans, rating and recommending products and services, being entertained, and interacting in thousands of interesting and useful ways. And, businesses are just beginning to leverage the information these networks provide in order to improve technical support, identify new markets, reduce costs, and find ways of developing strong, brand-loyal relationships.
But, the interactions made possible by online communities and other social networking services found on the Internet can't be confined to a web browser. User expectations have changed. Digitally-savvy consumers expect socially-enabled products and services to be provided when and where they want them. And, they are disappointed when social interactions are not part of the mix. Oftentimes, when an organization fails to provide a socially-enabled experience, the customers create their own.
Attend this session to learn how the features that make social networks so popular can help us create better customer experiences. You'll discover how socially-enabled mobile phones, product documentation, video games, music, and cable television will become socially-enabled and get a glimpse into the socially-enabled world.
